Madalyn, a designer from Dallas decided to create a Slack group that would enhance the creative community of the city through feedback, inspiration and "design chat".
The project was done merely for fun to work together and get to know each other through the process so freedom of creativity was the main ingredient for this identity.
Though no pressure was ever put into this project, there are goals that we wanted to achieve:
1) create a cohesive identity
2) represent diversity and creativity
3) to appear friendly and sophisticated.